Manufacturer, importer or distributor: who supplies household products?
In the household goods trade, the words supplier, wholesaler and distributor are often mixed up. They describe different places in the chain between the factory and your shop, and each suits a different kind of buyer:
Aleesar Group combines the last two roles: it imports household products, keeps them in stock in the Netherlands and sells them to trade buyers across the EU. If you are weighing direct import against a European supplier, our guide import from China or buy from a European wholesaler compares both routes.
- Manufacturers make the products. Many household goods are made in Asia, and factories usually sell by the container, with large minimum quantities per model.
- Importers and wholesalers buy from factories in volume, bring the goods into Europe, handle customs and hold stock, so retailers can buy smaller quantities from a warehouse nearby.
- Distributors sell to shops, webshops and other resellers in a region, often across several brands and categories, and take care of delivery.
What should you check before choosing a household products supplier?
Price matters, but for a shop the real cost of a supplier also depends on how fast stock arrives, how much you must buy at once and how much work each order takes. Check these points before your first order:
Also check that the supplier is a real trade business: a company that checks VAT numbers and does not sell to consumers protects your prices. For the Dutch market in particular, see our guide to homeware wholesale in the Netherlands.
- Stock location: goods held in a European warehouse arrive in days; goods shipped from overseas take weeks and tie up your cash for longer.
- Delivery time and method: ask how long delivery to your country takes and whether larger orders can ship on pallets.
- Minimum order: a supplier that sells per carton without a minimum order value lets you test new products with little risk.
- Range: one supplier covering several categories means fewer orders, fewer deliveries and one invoice.
- Product information: photos, units per carton and carton details on every product page help you plan shelf space and storage.
- Terms: check who the supplier sells to, how payment works and how long you have to report a defect after delivery.
What household products does Aleesar Group supply?
The catalogue holds hundreds of household products in English, Dutch, German and Arabic, grouped into seven categories with products online. Every product page shows photos and packing details:
Next to products from other makers, Aleesar Group sells its own brands: LEUMX® for kitchenware and accessories, KHMRAH® for fragrance and lifestyle, and REFMONT®.
- Kitchenware: kettles, cookware, pressure cookers, knife sets, cutlery, food storage and kitchen tools.
- Tableware and drinkware: trays, plates and platters, serving and porcelain sets, coffee cups and saucers, teapots, glassware, thermos flasks and dallahs.
- Home textiles: comforter sets and soft blankets.
- Home decor: 3D wall panels, artificial plants, incense burners and tissue boxes.
- Home appliances: gas stoves, hot plates and small kitchen appliances.
- Furniture: marble dining tables, dining sets with six chairs and round coffee tables.
Who buys from a household products distributor?
A wholesaler with stock in Europe suits most trade buyers that sell household goods:
- Household shops, bazaars and international supermarkets that want a broad range from one supplier.
- Interior and gift shops that add tableware, decor and textiles to their furniture or lifestyle range.
- Webshops and marketplace sellers that need reliable stock and clear product photos.
- Wholesalers, distributors and hospitality businesses that buy larger quantities, often by the pallet.
How do you start ordering from Aleesar Group?
Aleesar Group sells only to businesses with a valid VAT number. Consumers cannot order. The steps:
For volume orders, read our guide to buying by the pallet or contact the sales team. The whole process is explained on how ordering works, and the showroom in Utrecht is open by appointment.
- Register as a partner with your company details and VAT number.
- A person reviews every application, and you receive an answer within one business day.
- Once validated, log in to see wholesale prices per piece, excluding VAT, with tier pricing for larger quantities, and order online per carton.
- Delivery reaches every EU country within 48 hours from the warehouse in the Netherlands; larger orders ship as pallets or full truckloads.
