Why add furniture to a household or interior shop?
Furniture works differently from kitchenware or decoration. You sell fewer pieces, but each sale is worth more, and one strong piece on the shop floor can set the style of a whole department. A dining table dressed with plates, glasses and a tray shows customers a finished room, and they often buy the smaller items with it.
For a retailer who already sells household goods, a small furniture range has clear advantages:
- A higher value per sale than most homeware items.
- A complete dining set or a marble table is a showroom centrepiece that draws people to the rest of your range.
- Tables connect naturally with tableware, drinkware, textiles and home decor, so one customer visit can fill a basket.
- Buying from a European wholesaler means you can start with a few pieces instead of a full container from overseas.
What furniture does Aleesar Group supply?
The furniture category is a focused range of living and dining pieces that are in stock in the Netherlands. Every product page shows photos and how the item is packed, so you can see exactly what you are ordering.
Furniture is sold per piece or per set rather than in multi-unit cartons: most tables come one per carton. Because the range is in Dutch stock, you can combine furniture with kitchenware, tableware and the rest of the catalogue in one delivery.
- Dining tables of 180 × 90 cm with a marble top (white, beige or black) on gold, silver or black bases, including twist, oval and U-shaped designs; several models come with matching chairs.
- Dining sets: a dining table with six chairs, supplied together as one complete set under a single reference.
- Coffee tables: round coffee tables in five models, one per carton.
- Living room and hallway: a TV table with a built-in electric fireplace in white and gold, and a white free-standing coat and hat rack, packed five per carton.
What should you check when buying furniture wholesale?
Furniture is bulky and each piece represents more money than a carton of cups, so a little planning before the first order saves problems later. Look at these points:
A good first order is a few dining tables or sets in different finishes plus some coffee tables, displayed together with tableware from the same supplier. Reorder the models that sell. If your volumes grow, read our guide to buying by the pallet.
- Space: measure your shop floor and your storage. A 180 × 90 cm table needs room around it to look right.
- Finishes: mix a light and a dark marble and two base colours, so customers can compare without you holding every variant.
- Sets or single tables: complete sets with six chairs make the choice easy for families; single tables let customers pick their own chairs.
- Handling: plan who unloads and where the boxes go. Larger orders arrive as pallets, so check that your address can receive them.
- Inspection: unpack and check every piece on arrival; defects must be reported within 7 working days.
Who buys furniture from a wholesaler?
Wholesale furniture from European stock suits several kinds of trade buyer:
- Furniture and interior shops that want statement dining tables and coffee tables without importing them themselves. For the decoration side of an interior store, see our guide to home accessories wholesale.
- Household shops, bazaars and international supermarkets that want a small furniture corner next to their kitchen and tableware departments.
- Webshops and marketplace sellers: a round coffee table or a complete dining set is one clear product with good photos. See our guide to starting a homeware webshop.
- Hospitality businesses and wholesalers who furnish or supply several locations from one order.
How do you order furniture from Aleesar Group?
Aleesar Group sells only to businesses with a valid VAT number, such as retailers, wholesalers, online shops and hospitality businesses. Consumers cannot order. The steps:
For pallet or truckload orders, or to see the tables in the showroom in Utrecht by appointment, contact the sales team. The full process, from registration to delivery, is explained on how ordering works.
- Register as a partner with your company details and VAT number.
- A person reviews every application, and you receive an answer within one business day.
- Once validated, log in to see wholesale prices per piece, excluding VAT, with tier pricing for larger quantities.
- Order with no minimum order value, from a single table up to a full container; a minimum quantity may apply to some items.
- Delivery reaches every EU country within 48 hours from the warehouse in the Netherlands; larger orders ship as pallets or full truckloads.
