ABOUT ALEESAR GROUP B.V.
Importer and wholesaler of household products, from Utrecht to all of Europe.
Aleesar Group is a family business, founded more than 25 years ago by Said Al Najar, that has established a unique position as a wholesaler in Europe. As an importer, we supply retailers across the entire European Union, directly from our stock in the Netherlands.
We offer a wide range of kitchenware, tableware and homeware, available directly from stock to large retailers, purchasing groups, retail chains and independent entrepreneurs in the interior design and decoration industry. Our own brands LEUMX®, KHMRAH® and REFMONT® are available exclusively through us.
THE FACTS
- Founded more than 25 years ago by Said Al Najar
- Headquarters and showroom in Utrecht
- Trade-only wholesale
- Delivery across Europe
- Owner of LEUMX® · KHMRAH® · REFMONT®
WAYS TO WORK WITH US
Four ways to buy from Aleesar.
- 01Wholesale from stockOrder by the carton from our warehouse in the Netherlands — no minimum order, delivered across the EU within 48 hours.How ordering works
- 02Pallet offersFull pallets of kitchenware and homeware from our Dutch stock, at sharper prices per unit.See pallet offers
- 03Webshops & online sellersStock for your webshop by the carton today; dropshipping from our warehouse is coming soon.For webshops
- 04Import from ChinaSourcing, inspection, shipping and customs — one route from the factory in China to your door.Aleesar Solutions
OUR BRANDS
Our brands
LEUMX®, KHMRAH® and REFMONT® are brands owned by Aleesar Group and available exclusively through us.
OUR RANGE
Household products for every room.
From cookware and tableware to carpets, furniture, wall art and home fragrance — supplied to the trade from our stock in the Netherlands.
WHO WE SUPPLY
Built for the trade.
- Retail chains and large retailers
- Purchasing groups
- Independent shops and interior stores
- Webshops and online sellers
We supply businesses, not consumers. We do not sell single items to private customers.
HOW ORDERING WORKS
- 1Request accessApply for a trade account. We review and approve wholesale buyers.
- 2Browse the catalogueExplore 1,500+ products, in stock in the Netherlands.
- 3Place your orderMixed pallet from 1 carton. Simple trade pricing.
- 4Fast EU deliveryDDP across Europe, delivered within 48 hours.
OUR SHOWROOM
Coloradodreef 28, 3565 BV Utrecht, Netherlands
Visits are by appointment. · 10:00 - 18:00
OUR VALUES
- 01
Deliver quality products that meet modern consumer demands.
- 02
Support businesses with competitive wholesale pricing and flexible solutions.
- 03
Build long-term partnerships based on trust, transparency, and mutual growth.
COMPANY DETAILS
Aleesar Group B.V.
- Chamber of Commerce (KvK)
- 96806745
- Address
- Coloradodreef 28, 3565 BV Utrecht, Netherlands
- info@aleesar.com
- Phone
- +31 6 8450 0955
QUESTIONS
Frequently asked questions
Do you sell to private customers?
No. Aleesar Group is a trade-only wholesaler: we supply shops, chains, purchasing groups and webshops — not private consumers.
Is there a minimum order?
No — you can order from a single carton. Free shipping is available depending on destination and order value.
Where do you deliver?
Across the European Union. Orders from our stock in the Netherlands arrive within 48 hours; delivery times vary by destination.
Can I visit your showroom?
Yes — our showroom in Utrecht is open by appointment for trade buyers. Send a request and we confirm the date and time with you.
Which brands do you own?
LEUMX® · KHMRAH® · REFMONT® are our own brands, available exclusively through Aleesar Group.
How do I see your prices?
Prices are for registered trade customers. Apply for an account; once we have checked your business details, you see the prices and can order.