What is a trade-only homeware wholesaler?
A wholesaler buys household products in large volumes, often directly from factories, and sells them on to businesses in smaller quantities from stock. Trade-only means it sells only to registered businesses with a VAT number: consumers cannot order and prices are not public, so what you pay stays between you and your supplier.
Aleesar Group B.V. works this way: a trade-only wholesale importer with headquarters, showroom and warehouse in Utrecht, supplying retailers, wholesalers, distributors, online shops and hospitality. For kitchenware wholesale or wholesale household products in Europe, it offers hundreds of items, from kitchenware and cookware to drinkware, tableware, home decor and furniture.
Why buy from stock in the Netherlands?
Importing straight from a factory means high minimum quantities, weeks of transport and money tied up long before the first sale. A homeware wholesaler in the Netherlands reverses that: you buy what you expect to sell soon and reorder when it runs low.
- Fast delivery: from the warehouse in Utrecht to every EU country within 48 hours, shipped as tracked parcels.
- Per carton: test a new kettle or glass set without committing to a whole pallet.
- No minimum order value: a single carton is a valid order, although a minimum quantity may apply to some items.
- Mixed orders: combine kitchenware, drinkware, tableware and home decor in one order, keeping cash and storage free for what sells.
What should you check when choosing a wholesaler?
Check these points before the first order, not after it:
- Stock and delivery times: are the products actually in stock in Europe, and how quickly do they reach your own country, not just the Netherlands?
- Carton sizes and packing data: units per carton, dimensions and weight matter for shelf planning, storage and shipping. Aleesar's product pages show photos and packing details, including carton data where available.
- VAT and invoicing: you need a correct invoice with your VAT number. B2B supplies to a valid VAT number in another EU country are usually invoiced with reverse charge, while buyers in the Netherlands pay Dutch VAT; check the details with your accountant.
- Payment and terms: check when you pay, how long quotes are valid and how defects are handled. At Aleesar: payment in advance or within the invoice terms, quotations valid for 14 days, defects reported within 7 working days.
- Language and contact: a catalogue in your language and a reachable team save time. Aleesar's catalogue is in English, Dutch, German and Arabic, and the sales team answers by e-mail, phone and WhatsApp.
- Own brands: a wholesaler that owns its brands decides on its own range. Aleesar Group owns LEUMX®, KHMRAH® and REFMONT®, with LEUMX® covering kitchenware and accessories.
How does ordering from Aleesar Group work?
Ordering is built for businesses and runs online. Prefer to see products first? The Utrecht showroom welcomes trade buyers by appointment.
The full process is described under how ordering works; in five steps:
- Register: request access with your company details and VAT number.
- Review: a person checks every application, and you receive an answer within one business day.
- Log in for prices: once validated, you see wholesale prices per piece, excluding VAT, with tier pricing for larger quantities.
- Order per carton: add cartons online, from a single carton up to a full container, and pay in advance or within the invoice terms.
- Delivery: orders leave Utrecht as tracked parcels and reach every EU country within 48 hours; larger orders go as pallets or full truckloads.
When should you move to pallets or direct import from China?
Buying per carton suits testing products and building a range. Once items sell steadily, buying by the pallet becomes worthwhile: larger quantities get tier pricing, and pallets and truckloads ship across Europe. Read buying by the pallet or contact the sales team for a volume order.
The next step is direct import, for high volumes, your own specifications or private label. Through Aleesar Solutions, Aleesar supports import from China: factory search, samples and pre-shipment inspection, sea freight (FCL or shared LCL), rail or air freight, customs clearance in Rotterdam or Antwerp, storage in the Dutch warehouse and door-to-door delivery. Sea freight typically takes around 35 days.
- Per carton: new products, tests, mixed orders, smaller shops and webshops.
- Per pallet: proven sellers you reorder regularly in volume.
- Direct import: large, predictable volumes, private label or products made to your specification.
