Who supplies serving trays and serving sets wholesale in Europe?
Trays and serving pieces sell on two occasions: when a household hosts guests and when someone needs a gift. Both come in waves, so the shelf has to be refilled quickly. A supplier whose stock is already in Europe lets you reorder a design that sells out in days instead of waiting for a container.
Aleesar Group imports its trays, serving sets and platters and keeps them in stock in Utrecht. It sells only to businesses: homeware and tableware shops, gift shops, grocers and international supermarkets, market traders, online shops, caterers and restaurants, wholesalers and distributors. Consumers cannot order, and prices are not public: you request access with your company details and VAT number, a person reviews every application within one business day, and after validation you order online.
Which serving trays can you buy?
The trays shelf is organised in series. Each series has its own product article with every code and the packing per carton:
- 3-piece plated serving tray sets, three trays in graduated sizes that nest together, in nine designs — see the 1505 and 1230 series.
- 2-piece plated serving tray sets 2213B, 2214G, 2214S, 2259 and 2262 — see the 2-piece tray sets.
- Single trays sold individually: the flat YS series with the matching dessert platter YS-3005-2 — see the YS series — and the one-piece trays ST01 to ST05.
- The 3-piece wooden tray set KQ-830 and the round tray BR214 (cartons of 12) and the square 4-compartment tray SXW (cartons of 6) — see the wooden and compartment trays.
- Salad bowl sets on an acacia wood tray, 418-4 and 418-5, in cartons of 24 sets — see the 418 series.
- For Arabic coffee: the gold-tone dallah set with tray 1366-29, in cartons of 20 — see the 1366-29 set.
- Coming soon from our own brand: eight LEUMX® stainless-steel serving trays with a full gold or silver finish, round, oval and rectangular — see the LEUMX serving trays AG-TR01 to AG-TR08.
Which serving sets, dishes and platters can you buy?
Next to the trays, the serving sets shelf and the plates and platters shelf hold the pieces that go on them or next to them:
- Hostess sets for sweets, nuts and dates: the 550 series of 2, 3 and 4 pieces — see the 550 series — and the gold LE series of divided dishes with the LE26 3-tier stand — see the LE series.
- Porcelain hostess sets with gold-tone or silver-tone accents, thirteen codes — see the S311 to S338 series.
- Mansaf dishes of 35, 40 and 45 cm, dishes of 34 and 36 cm with a gold-tone or silver-tone lid and serving trays of 45, 50 and 60 cm — see the 928 series.
- Stainless steel serving plates in six sizes from 35 to 65 cm — see F10 to F15.
- Dishes for the buffet: the open dishes 1210 and 1212 and the round and oval 1609-L dishes with lid.
- For cakes and sweets: 18 dessert platter designs and the 2-tier serving stands BR186 and BR184.
- Bowls and sweet boxes from the same shelf: the 510 glass fruit bowls on a wooden base, the 12-piece Lotus glass bowl sets, the 510 glass ice cream bowls and cup sets, the 3-piece serving set BR-J068 and the large glass salad bowl set, the 4-piece bowl sets 546-2 and 546-3 and the candy boxes BR266 and BR61.
Who buys serving trays and sets, and how do you display them?
The product descriptions name the buyers: household and gift shops, grocers and international supermarkets, and restaurants and caterers that serve shared dishes. Demand follows hosting — housewarmings, weddings and engagements, family visits and, in many homes, the weeks before Ramadan and Eid, when guests are received with coffee, tea, dates and sweets.
Because you order per carton, you can spread your budget across several designs instead of buying deep in one: a carton each of a few finishes, then reorder what moves. Product pages show the units per carton, so you can plan shelf space before you order.
- Show one tray set nested and one set laid out with cups or sweets, with boxed stock underneath.
- Group by finish: gold-tone, silver-tone, wood and porcelain.
- Cover every price step: single trays as entry items, 2- and 3-piece sets in the middle, mansaf dishes and 3-tier stands as showpieces.
- Sell what goes on them: coffee cups and saucers, teapots and kettles and thermos flasks.
How do you order from Aleesar Group?
Aleesar Group sells only to businesses with a valid VAT number; showroom visits in Utrecht are possible by appointment. Plates, glassware and the rest of the table are covered in our guide Tableware and glassware wholesale in Europe, and serving for guests in Arabic coffee and tea sets wholesale in Europe. For the hob, the LEUMX Black Marble collection – casseroles, deep pots and sets with a marble-look non-stick coating and an induction base that also works on gas, electric and ceramic hobs – is exclusive to Aleesar in the EU; our marble cookware buyer guide explains how to choose it for your shop. The steps are the same for every series:
- Register as a partner via request access with your company details and VAT number.
- A person reviews every application and answers within one business day.
- Log in to see wholesale prices per piece, excluding VAT, with tier pricing for larger quantities.
- Order per carton with no minimum order value, from one carton to a full container; a minimum quantity may apply to some items.
- Delivery to every EU country within 48 hours as tracked parcels; larger orders ship as pallets or full truckloads.
